Market Potential
Positioned near the bustling Atlanta airport, Blackjack Concrete believed there was considerable scope for growth. Being able to fill gaps left by barrel trucks and having the advantage of being close to the interstate, made the entry into the concrete sector a strategically beneficial move.
“I think there will be a lot of opportunity being this close to the Atlanta airport. There’s so much growth in the Atlanta market that, especially on this part of town, being on this south-west side of Atlanta and being this close to the Atlanta airport, I really felt like there was going to be a lot of opportunity,” said Herzog. “And those opportunities would be things like filling a void that the barrel trucks couldn’t fill. Plus we have the room and the yard proximity to the interstate. There was just a lot of reasons that we felt like it was the right move.”
The Volumetric Trucks: A Game Changer
Volumetric trucks have played a crucial role in Blackjack’s operation. After conducting preliminary research and attending industry shows, they settled on Cemen Tech as their volumetric mixer provider. The decision was influenced by Cemen Tech’s superior quality, the positive experience of their business partners, and the excellent customer service offered.
“We did a little bit of research that pointed quickly to the fact that Cemen Tech was kind of the cream of the crop. We’re always going to try to be state-of-the-art, best in the industry. And our relationship with our business partners, they were very, very upfront and let us ride with them, experience the whole thing, get in touch with Cemen Tech and talk about the customer service and the support,” Kaufman commented. “And it was a quick, quick investigation and we were like, if we’re going to do this Cemen Tech’s the truck we’re going with.”
The return on investment is what Herzog was initially looking for in purchasing volumetric mixers stating, “We went to the show in Las Vegas, to the concrete show, and we looked at that truck and to me, I could really tell the difference in the quality of the two trucks. I mean, really, how long is it going to take to get a return on that investment? Because you need more than one. So now you got to have three or four to realize what we wanted to see financially from that investment.”